Submarine Insights – Blogs

Turn everyday information into valuable data – Your business probably tracks a huge amount of information. Even facts as simple as what’s on the shelves, and how long it takes it to get there, can feel overwhelming. While handling all of it can seem like a headache, the right business intelligence tool can turn that information into data that drives […]

Retail stores have become centers of experience. Retailers are continually incorporating innovative technologies to deliver a connected and appealing in-store experience. Facial behavioral analytics with an AI-enabled camera in digital signage allows locating the customer’s location in the store, identify the mood and attitude of the shoppers while purchasing, understand the effectiveness of a campaign leading to the development of […]

We live in an age of technological advancement. Digital innovations are radically changing our daily lives and are having the greatest impact on the business sector. Data-based tools and strategies are now available to companies, allowing them to understand more about their customers and themselves than ever before, but not everyone uses them. The tactics and technology used by businesses […]

The fast-moving consumer goods (FMCG) market is one of the most dynamic, and adaptation and responsiveness to change are critical to remaining competitive in this area. There is an ongoing demand to improve supply chain efficiency, open new channels, and uncover new growth prospects. Because of the scarcity of real-time data and insights in this fast-paced industry, most businesses struggle […]

EPOS (Sell-out) DATA ANALYSIS – USES & NEEDS The information acquired automatically during a customer’s payment is referred to as “EPOS data”. This information can include inventory status, business management, and customer information such as who they are, why they are buying, consumption habits and preferences, and so on. Retailers, Brands and Manufacturers can use EPOS data analysis to conduct […]