Submarine Insights - Blogs - FMCG Tools, Digital Marketing, Automation, Website & Mobile Apps

Data Visualization and Human Perception: Understanding the Cognitive Aspects of Visual Representation

August 12, 2023

Data visualization is the process of transforming data into a visual representation that can be easily understood and interpreted. It is a powerful tool for communicating complex information and insights. To be effective, designing data visualizations must consider the cognitive aspects of human perception. Factors that influence how humans perceive visual information Examples of how the cognitive aspects of human […]

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Improving Sales Forecast Accuracy and Inventory Management with Sales Management Tool

July 19, 2023

Sales forecast accuracy and effective inventory management are crucial factors for the success of any business. In today’s competitive market, businesses are turning to advanced sales management tool to enhance these areas and drive operational efficiency. These tools leverage data analytics, automation, and forecasting techniques to provide businesses with valuable insights and optimize their sales and inventory processes. One of […]

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The Role of AI and Machine Learning in IT Automation for Predictive Analytics and Decision-Making

July 11, 2023

In today’s rapidly evolving technological landscape, businesses are increasingly turning to AI and machine learning to streamline operations, drive efficiency, and gain a competitive edge. The fusion of AI and machine learning with IT Automation Tools has opened up new possibilities for predictive analytics and data-driven decision-making. Imagine a world where your IT systems can anticipate and resolve issues before […]

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Tracking NPDs Using POS Data: Enhancing Marketing Sales Campaigns

June 24, 2023

Introduction Launching New Product Developments (NPDs) can be a risky endeavor for any business. However, with the right data-driven approach, companies can mitigate these risks and optimize their marketing sales campaigns. By utilizing POS (Point of Sale) data, businesses can effectively track the performance of NPDs. And also helps to make informed decisions to drive successful marketing strategies. In this […]

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Why EPOS Data Analysis Should be the Top Priority for any FMCG Company

June 2, 2023

In today’s highly competitive Fast-Moving Consumer Goods (FMCG) industry, companies must adopt effective strategies to stay ahead. One such strategy is leveraging Electronic Point of Sale (EPOS) data analysis. By harnessing the power of EPOS data, FMCG companies can make informed decisions, optimize operations, and drive profitability. In this blog post, we will explore why EPOS data analysis should be […]

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Key metrics derived from EPOS data analytics by a trade marketer

May 3, 2023

Trade marketers are responsible for driving the sales of products within a particular market or industry. One of the critical tools at their disposal is EPOS (Electronic Point of Sale) data analytics. EPOS data analytics helps trade marketers to gain insight into the sales performance of their products and make informed decisions about how to promote them. In this blog […]

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Importance Of EPOS Data Analytics For An FMCG Brand

April 25, 2023

In today’s highly competitive FMCG market, it is critical for brands to stay ahead of the competition by analyzing their sales data and understanding consumer behavior. EPOS (Electronic Point of Sale) data analytics is an excellent tool for FMCG brands to gain insight into their sales performance and consumer behavior, which can help them increase sales and stay ahead of […]

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Uses of a POS data analysis

February 23, 2023

1. Identify low-demand products Among the main problems that consumers face are high prices, quality, and lack of variety in the products that a retail store offers. By performing a POS data analysis it is possible to identify the way in which customers respond to product prices. And also the strategies that retailers can apply to manage inventory, and thus […]

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Retail in the Metaverse

October 28, 2022

Brands and retailers are hopping on the bandwagon in increasing numbers. The metaverse’s promise of seamless integration of shopping experiences throughout immersive digital environments is immensely alluring, but the technology needed to support it is still in its infancy. Metaverse Opportunities and Use Cases for Retail On gaming and emerging metaverse platforms, where there are markets for a range of […]

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Inflation and number of private labeling in all time high

October 14, 2022

Over the years, big brands have held a stronger position in retail than their own brands. For example, the majority of consumers were willing to pay more for Coca-Cola products than for generics.However, over the past decade, consumer attitudes towards their consumption habits have changed. These days, as inflation continues to push retail prices higher, many households can no longer […]

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