Over the years, big brands have held a stronger position in retail than their own brands. For example, the majority of consumers were willing to pay more for Coca-Cola products than for generics.However, over the past decade, consumer attitudes towards their consumption habits have changed. These days, as inflation continues to push retail prices higher, many households can no longer […]

Turn everyday information into valuable data – Your business probably tracks a huge amount of information. Even facts as simple as what’s on the shelves, and how long it takes it to get there, can feel overwhelming. While handling all of it can seem like a headache, the right business intelligence tool can turn that information into data that drives […]

The fast-moving consumer goods (FMCG) market is one of the most dynamic, and adaptation and responsiveness to change are critical to remaining competitive in this area. There is an ongoing demand to improve supply chain efficiency, open new channels, and uncover new growth prospects. Because of the scarcity of real-time data and insights in this fast-paced industry, most businesses struggle […]